Dr. David Rand, Dr. Martin Nowak
Field of reference: Psychology
Description: The power of reputation.
"HAVE you ever noticed a friend or neighbour driving a new hybrid car and felt pressure to trade in your gas guzzler? Or worried about what people might think when you drive up to the office in an SUV? If so, then you have experienced the power of reputation for encouraging good public behaviour. In fact, reputation is such an effective motivator that it could help us solve the most pressing issue we face"...............""Tokens such as these serve a dual purpose. First, they allow those who contribute to reap benefits through reputation, helping to compensate them for the costs they incur. Secondly, when people display their commitment to conservation, it reinforces the norm of participation and increases the pressure on free riders. If youknow that all of your neighbours are paying extra for green energy or volunteering on a conservation project, that makes you all the more inclined to do so yourself."
| שייך לנושאים: 1-13 - חינוך אינטגרלי, -מקורות מדעיים, התפתחות האגו, 3. קנאה וכבוד |
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