Dr. David Rand, Dr. Martin Nowak

פורסם: 4.02.12, 3:59 am

Field of reference: Psychology

Description: The power of reputation.

"HAVE you ever noticed a friend or neighbour driving a new hybrid car and felt pressure to trade in your gas guzzler? Or worried about what people might think when you drive up to the office in an SUV? If so, then you have experienced the power of reputation for encouraging good public behaviour. In fact, reputation is such an effective motivator that it could help us solve the most pressing issue we face"...............""Tokens such as these serve a dual purpose. First, they allow those who contribute to reap benefits through reputation, helping to compensate them for the costs they incur. Secondly, when people display their commitment to conservation, it reinforces the norm of participation and increases the pressure on free riders. If youknow that all of your neighbours are paying extra for green energy or volunteering on a conservation project, that makes you all the more inclined to do so yourself."

Link to the article

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שייך לנושאים: 1-13 - חינוך אינטגרלי, -מקורות מדעיים, התפתחות האגו, 3. קנאה וכבוד
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Dr. Sara J. Solnick, Dr. David Hemenway

פורסם: 4.02.12, 3:57 am

Field of reference: Health, Economics

Description: Scientific research on the subject of Relative Happiness.

"An important reason why more money does not automatically make everybody happier is that people tend to compare their lot with that of others. In one striking example, students at Harvard University were asked whether they would prefer (a) $50,000 a year while others got half that or (b) $100,000 a year while others got twice as much. A majority chose (a). They were happy with less, as long as they were better off than others." ..... "Other studies confirm that people are often more concerned about their income relative to others' than about their absolute income. Pleasure at your own pay rise can vanish when you learn that a colleague has been given a much bigger one. The implication of all this is that people's efforts to make themselves happier by working harder in order to earn and spend more are partly self-defeating: they may make more money, but because others do too, they do not get much happier".

Article: http://www.economist.com/

Academic paper: http://www.sciencedirect.com/science/article/

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שייך לנושאים: 1-13 - חינוך אינטגרלי, -מקורות מדעיים, התפתחות האגו, 3. קנאה וכבוד
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Dr. Kent C. Berridge, Dr. Terry E. Robinson

פורסם: 4.02.12, 3:49 am

Field of reference: Psychology, Neuroscience

Description: The author states that nei

"Dopamine causes us to want, desire, seek out, and search. It increases our general level of arousal and our goal-directed behavior. (From an evolutionary stand-point this is critical. The dopamine seeking system keeps us motivated to move through our world, learn, and survive). It’s not just about physical needs such as food, or sex, but also about abstract concepts. Dopamine makes us curious about ideas and fuels our searching for information. The latest research shows that it is the opioid system (separate from dopamine) that makes us feel pleasure"

"We conclude that dopamine systems are not needed either to mediate the hedonic pleasure of reinforcers or to mediate predictive associations involved in hedonic reward learning.
We conclude
 instead that dopamine may be more important to incentiÍe salience attributions to the neural representations of reward-related stimuli."

Article: http://www.whatmakesthemclick.net/

Academic paper: http://www.lsa.umich.edu/psych/research&labs/

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שייך לנושאים: 1-13 - חינוך אינטגרלי, -מקורות מדעיים, התפתחות האגו, 2. התפתחות הרצונות
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Dr. Clayton Paul Alderfer

פורסם: 4.02.12, 3:45 am

Field of reference: Psychology

Description: Expansion of Maslow's work, three categories of human needs.

"Alderfer categorized the lower order needs (Physiological and Safety) into the Existence category. He fit Maslow's interpersonal love and esteem needs into the Relatedness category. The Growth category contained the self actualization and self esteem needs. Alderfer also proposed a regression theory to go along with the ERG theory. He said that when needs in a higher category are not met then individuals redouble the efforts invested in a lower category need. For example if self actualization or self esteem is not met then individuals will invest more effort in the relatedness category in the hopes of achieving the higher need.[1]"

http://en.wikipedia.org/wiki/Clayton_Alderfer

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שייך לנושאים: 1-13 - חינוך אינטגרלי, -מקורות מדעיים, התפתחות האגו, 2. התפתחות הרצונות
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Dr. David C. McClelland

פורסם: 4.02.12, 3:42 am

Field of reference: Psychology

Description: a model that explains the needs for achievement, power and affiliation.

"McClelland's Need Theory, created by a psychologist David McClelland, is a motivational model that attempts to explain how the needs for achievement, power and affiliation affect the actions of people from a managerial context."

http://en.wikipedia.org/wiki/Need_theory

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שייך לנושאים: 1-13 - חינוך אינטגרלי, -מקורות מדעיים, התפתחות האגו, 2. התפתחות הרצונות
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